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Confessions of an Advertising Man book download
Confessions of an Advertising Man book download

Confessions of an Advertising Man by David Ogilvy

Confessions of an Advertising Man



Confessions of an Advertising Man book download

Confessions of an Advertising Man David Ogilvy ebook
Publisher: Southbank Publishing
ISBN: 9781904915379
Format: pdf
Page: 192


It is a spin off David Ogilvy's 1963 book, Confessions of an Advertising Man, which is arguably the definitive guide to modern advertising. I must say this is a much more entertaining read than "Ogilvy on Advertising'. "The two most powerful words you can use in a headline are FREE and NEW. David Ogilvy was an advertising genius. The days of the magic bullet theory are long gone. By the way, if you haven't read Ogilvy's iconic book “Confessions of an Advertising Man” you're missing out on one of the most interesting reads in the business, still relevant decades later. You can seldom use FREE, but you can always use NEW." So says ad man David Ogilvy in his 1963 tell-all Confessions of an Advertising Man. At the age of 37, he founded the New York-based agency that later merged to form the international company known as. [MULTi] David Ogilvy - Confessions of an Advertising ManHi Dears! With the rise of social media, which is profoundly composed of two-way dialogue and relationships, traditional advertising sure took a hit. Confessions of an Advertising Man. Å '12.12.9(P343) CONFESSIONS OF AN ADVERTISING MAN. It's not like the fifties anymore. Confessions of an advertising man - David Ogilvy. I take the view that public relations should be handled by the manufacturer himself, or by specialist counsel,” – David Ogilvy, Confessions of an Advertising Man (1963). ͘대 광고의 아버지라는 수식어가 따라다니는 데이비드 오길비가 쓴 책이다. ʷ는 엄격히 원칙에 충실하면서도 세련된 켐페인을 수없이 많이 성공시켰다. Just finished reading this excellent book by the legend himself.